Enhancing Product Descriptions: Descriptions, Images & Video

This article focuses on how to enhance your products to increase sales for your Kano Store.

Using Product Descriptions for Sales Enhancements

Product descriptions can enhance a product's appeal by providing the customer with a detailed and persuasive description about what they will be purchasing, and why it is worth purchasing in the first place.

Product descriptions are especially important in eCommerce. Customers cannot further inspect a product like they could in a brick-and-mortar store, and so descriptions are the only information that customers can use to make a decision.

Adding Descriptions

You can add your product descriptions in the Content section on your product settings page. There are two different kinds of descriptions that you can add to your products: Short Descriptions, and descriptions.

Short Description

Short descriptions can help your customers learn the key information about a certain product quickly. They are shown right beside the product, and are more likely to catch a customer's attention. Having short descriptions can also help give your customers a glimpse of what the product can do. 

On the product editing page, scroll down and expand the Content section. You can add and edit a short description through using the editor toolbar. 

Descriptions

The long description provides space to expand on the course content and set clearer expectations for learners. Use it to outline what the course covers, who it’s for, and what participants will gain. 

Simple example elements for online learning:

• A brief overview of topics covered

• Who the course is intended for (e.g., new employees, non-technical staff)

• Learning outcomes or skills gained

• Format details (self-paced, duration, assessments, certificate, etc.)

On the Product Editing page, scroll down and expand the Content section. You can add and edit a product description through using the editor toolbar. 

The longer description shows below the product on your Kano Store.

Adding Images to Your Products

Images and product photography have a huge impact on consumer behaviours. Your products can look much more appealing and attractive through using suitable images.

Adding Images for Products

1.  On your product settings page, scroll down and expand the Images and Videos section.
2. Upload your image into the Add Image box. You can click on the image icon to upload an image from your files. You can also drag an image into the box to upload it. You can upload multiple images onto the same product.
   1. When uploading the main image of a product, image zoom is activated if an image is uploaded that is larger than the image container itself. Depending on the level of zoom that you would like to achieve, the base image should be two to three times the size of the container. 
   2. A good example size for uploading a base image is 470 by 470 pixels (without an image zoom), and 1100 by 1100 pixels (with an image zoom). 
3. If you have uploaded multiple images, you can rearrange the position of any image by simply dragging it to a new position. This is the arrangement that will be visible from the website. 
4. If you would like to delete your image, you can click on the Delete icon at the bottom-left corner of the image.
5. Click Save. 

TIPS: Avoid adding text to your images, or use no more than three words. Images often end up scaled down, so if you would like to add text, then you should consider how readable it could be first.  There are no default image sizes, as images are automatically resized if required. Avoid heavy files and instead look for the right balance between image quality and file size.

Adding Videos to Your Products

Your Kano Store supports both Vimeo and Youtube videos. If you are sharing videos from Youtube, you will need a YouTube API key, and the Kano Support team will assist with configuration.

YouTube API Key

1. See below for instructions on getting a Youtube API key.
2. Contact the Kano Support team when you have your API key, or if you are having issues obtaining it. Once the Support team has received your API key, then they will add it to your Store website settings.

Add Your Videos

1. On your product settings page, scroll down and expand the Images and Video section, and click Add Video.
2. You will need to enter your YouTube API key in order to add videos.
3. Enter the URL of the YouTube or Vimeo video. 
4. Enter the Title and Description of the video. 
5. To upload a Preview Image, click Choose File to upload an image.
6. If you prefer to use the video meta data, click Get Video Information.
7. To determine how the video is used in the store, click the checkbox of each appropriate role.
8. Once you are complete, click Save. 
9. To preview your product's video, click Customer View on the Admin menu on the top-right corner of the page. 

Getting a YouTube API Key

To obtain a YouTube API key, you must have an accessible Google account and access to Google Cloud Console.

Create or select a Google Cloud project

1. Go to the Google Cloud Console: https://console.cloud.google.com/

2. At the top of the page, select an existing project or click New Project.

3. Enter a project name (for example, Magento YouTube Integration).

4. Click Create.

Enable the YouTube Data API

1. In the Google Cloud Console, search for YouTube Data API v3.

2. Select it and click Enable.

Create an API key

1. Go to APIs & Services → Credentials.

2. Scroll down to the Website Restrictions section and click Add Item. Enter your store domain URL and click Done.

3. Under API Restrictions, select Restrict Key and select YouTube Data API v3 from the drop down list.

4. Click Create credentials → API key.

5. Google will generate an API key. Copy it — this is the key you’ll use in your Kano Store. 

Navigate back to the Credentials page. Find your completed API key on the list, and click on its corresponding Copy button. You can then paste this key into the Kano Store product settings.