Optimizing Products for Search in the Kano Store

Use Kano’s built-in search and SEO fields to help customers find your products and improve how they appear in search results.

Overview

This article explains where to find and how to use search and SEO-related fields when creating or editing products in the Kano Store. These settings help improve product visibility in search results and support customer discovery within your store.

Where to Edit Search & SEO Settings

1. On the Kano Store admin panel, click Catalog > Products to access the Products page.

2. On your product settings page, scroll down and expand the Search Engine Optimization section. 

   Meta Title:	The meta title appears in the title bar and tab of your browser and search result listings. The meta title should be unique to the page, and should not be too long.
   Meta Keywords:	Meta keywords are high-value keywords that act as tags for your webpages. Although some search engines ignore meta keywords, others continue to use them. A good way of implementing keywords is to incorporate high-value keywords into the meta title and meta description.
   Meta Description:	Meta descriptions provide a brief overview of the page for search result listings. Ideally, a meta description should be between 150-160 characters in length, although the field will accept up to 255 characters.

TIP: When editing your meta data, here are some tips to consider: Include your target keyword in the the meta titles, keywords, and description. Create compelling, shareable titles. Add your main keyword early on in the content. When creating your meta description, avoid duplicate descriptions, quotes, and non-alpha characters. Mix head keywords and long-tail keywords.

Search Terms

You can gain an understanding of what your customers are looking for by examining the search terms they use to find products in your store. If enough people look for a product that you do not carry, then perhaps it is time to add it to your catalog. You can also redirect them to appropriate products in your catalog. 

Synonyms:

One way to improve the effectiveness of catalog search is to include different terms that people may use to describe the same item. You can capture a broader range of search terms by entering textbook, course book, and practice book as synonyms, and directing customers to the same landing page. 

Misspelled Words:

Use search terms to capture common misspellings and redirect them to the appropriate page. For example, if you sell 'webinar(s),' people can misspell the word as 'webnar.' You can enter each misspelled word as a search term, and make them synonyms for 'webinar.' Even though the word is misspelled, the search will be directed to the page for 'webinar.' 

Add Search Terms

As you learn new words that people use to search for products in your catalog, you can add them to your search terms list to direct people to the most closely matching products in your catalog.

1. On the Kano Admin panel sidebar, go to Marketing > Search Terms to access the Search Terms page. 
2. Click Add New Search Terms.
3. In the Search Query field, enter the word or phrase that you want to add as a new search term. 
4. In the Store field, if applicable, choose an appropriate Store view.
5. The Number of Results refers to the number of results of this search term.
6. The Number of Uses refers to the number of times the search term was used in the store.
7. If you would like to redirect the search results to another page in your website, or to a different website, enter the full URL of the target page in the Redirect URL field. 
8. If you want this term to be available for use as a suggestion whenever a search returns no results, set Display in Suggested Terms to Yes. Otherwise, set it to No. 
9. Once complete, click Save Search.