Overview
Related products, up-sells, and cross-sells play a crucial role in attracting customers to purchase more products. These associated products can provide your customers with additional options to purchase.
| Related Products | Related products are shown to customers based on the product a customer is currently viewing. Related products provide additional items to entice customers to add to their order. |
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An up-sell item is offered to the customer as a pricier, or higher quality alternative to the product a customer is currently viewing. Since up-selling can help to increase revenue, you would want customers to see the benefits of purchasing a higher quality alternative. A good example of an up-sell product is a bundle product, as customers could perceive a bundle as a more efficient way of buying multiple products. |
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| A cross-sell product acts like an 'impulse purchase' that appears in the shopping cart after a product has already been added. Cross-selling helps customers buy additional items right before check out. Cross-sell products generally belong to different product categories, but will be complementary in nature. |
Adding Related Products, Up-Sells, and Cross-Sells
- On your product settings page, scroll down and expand the Related Products, Up-Sells, and Cross-Sells section.
- Click on the corresponding buttons on the right-hand side of the section.
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Each button will redirect you to the product grid. First, find the product(s) that you are going to add. Use 'Filters' to search for the product(s) if necessary.
- Click on the checkbox to select the products, and click Add Selected Products.
- After you have added your desired products, they will be displayed in a grid. This grid will show the information and status of these products.
- You can move the position of these products, relative to one another, by clicking and dragging the
button to rearrange the products.
- You can click Remove under the Actions column if you would like to remove these products from being shown.
- Once you are complete, click Save.
| NOTE: Related Products, Up-Sells, and Cross-Sells show up below the long description of your product in your Kano Store. |
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